From Wonder Bread to 300 Million Student Responses—Brad Heilman on Building What Doesn't Exist

Brad Heilman

 

MARCH 18, 2026| 00:49| Episode 106

Bradley Heilman, Co-founder and COO of Exploros

Bradley Heilman has helped design curriculum delivery platforms and K–12 digital curricula for the past 30 years. Bradley is currently the designer, co-founder, and COO of Exploros, an educational platform for device-enabled classrooms. Exploros is a teacher-guided, social platform that helps all students engage and contribute to collaborative learning experiences. Prior to Exploros, Brad was a co-founder and chief designer of Pangea Tools, a cloud-based curriculum authoring system that was purchased by Houghton Mifflin Harcourt (HMH). Brad was also the chief instructional designer for Science Fusion K–8, HMH’s core, best-selling science curriculum in the 2010s. Brad is married with three children, lives in the Boston area, and has trained and taught martial arts for the past 30 years. He graduated summa cum laude from Tufts University with bachelor’s and master’s degrees in Mechanical Engineering. Aspects of Brad’s master's thesis were published in Popular Mechanics, Discover Magazine, Science, and several technical journals..


ABOUT THIS EPISODE


Intro

The conversation with Brad Heilman elucidates the profound impact of technology in K-12 education, particularly through the lens of student engagement and voice in the classroom. Brad, a co-founder and COO of Exploros, shares his insights on how traditional classrooms often fail to capture every student’s input, a challenge that can be surmounted by leveraging digital platforms. He recounts his entrepreneurial journey, beginning with a resourceful approach to raising pigs, which nurtured his understanding of margins and innovation. Additionally, his extensive experience in both education and martial arts informs his belief in the importance of community and collaboration in the learning process. This dialogue not only highlights the evolution of educational technology but also emphasizes the necessity of adapting pedagogical methods to enhance student ownership and understanding in contemporary learning environments.

Conversation

The podcast features an enlightening discussion between Jothy Rosenberg and Brad Heilman, the COO and co-founder of Exploros, an innovative ed-tech platform. The conversation delves into Brad's unique journey as an entrepreneur, which began in his youth when he discovered ways to improve margins while raising pigs for 4H. This entrepreneurial spirit, rooted in his family's legacy of innovation, has driven him to create impactful solutions in the education sector. With over three decades of experience in K12 education and a keen understanding of the challenges educators face, Brad articulates how Exploros seeks to enhance student engagement and facilitate teacher-guided learning through technology. By enabling real-time interaction and feedback, the platform aims to transform traditional classrooms into dynamic, student-centered environments that foster deeper understanding and ownership of learning.

Brad also shares insights from his extensive background in martial arts, drawing parallels between martial arts training and the resilience required in the startup world. He emphasizes the importance of overcoming self-imposed limitations and finding one's voice in both education and entrepreneurship. The conversation is a rich exploration of how entrepreneurial thinking can drive innovation in education, highlighting how technology can empower students and educators alike. Brad's perspective on the necessity of creating a supportive and collaborative learning environment underscores the importance of community in fostering educational success, making this episode a valuable resource for educators and aspiring entrepreneurs alike.

Takeaways

  • The dialogue elucidates the importance of leveraging technology in K12 education to enhance student participation and engagement, fostering a more inclusive and responsive learning environment.

  • Brad Heilman's entrepreneurial journey demonstrates how innovative thinking can significantly reduce operational costs and improve resource allocation in various contexts, including education.

  • The concept of martial arts training as a metaphor for overcoming psychological barriers is thoroughly explored, highlighting the necessity of mental resilience in both personal and professional pursuits.

  • The discussion underscores the critical role of teacher support systems in addressing the challenges faced by educators, particularly in post-pandemic learning environments.

  • Exploros, as an ed-tech platform, exemplifies how real-time social interaction can transform traditional classroom dynamics, allowing every student to contribute meaningfully to their learning experience.

  • Understanding the intrinsic challenges within the K12 educational framework, such as student motivation and teacher overload, is essential for developing effective educational solutions and interventions.

Links

Exploros | Engage Students,

Map Learning Progress,

Improve Outcomes https://www.exploros.com

‍ ‍

LinkedIn https://www.linkedin.com/in/bradleyheilman/

Please leave us a review: https://podchaser.com/DesigningSuccessfulStartups

Tech Startup Toolkit (book): https://www.manning.com/books/tech-startup-toolkit

Who Says You Can’t Startup (course): https://whosaysyoucantstartup.teachable.com

Jothy’s website: https://jothyrosenberg.com

Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A

Chapters

00:07 Classroom Dynamics Without Technology

01:04 The Entrepreneurial Mindset: From Pigs to Defibrillators

12:11 Transitioning from Engineering to Education and Martial Arts

28:08 Emergence of EdTech Innovations

35:25 Challenges in K-12 Education

43:54 Understanding Grit in Startups


 

WATCH THE YOUTUBE EPISODE

 
 
 

WATCH THE MAGIC CLIPS (<1 min each)

 

Edtech teacher-guided social learning

Love, meaning, and resilience in startups

 
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