In this course, I tackle one of the most underestimated drivers of startup success: your people. Drawing on my experience leading nine startups, I reveal what it takes to build a world-class team, shape a strong company culture, and lead effectively through every stage of growth. You’ll learn how and when to add sales and marketing, foster innovation, and scale your team without losing the agility that sets startups apart. This isn’t theory—it’s a practical coaching guide built on decades of real-world leadership.

I’ve built multiple high-performing teams—and made every hiring mistake along the way—so you don’t have to. I share proven frameworks for recruiting exceptional talent, creating a culture that fuels innovation, and developing leadership at every level of your organization. You’ll discover exactly when to hire key roles, how to align your team with company objectives, and the difficult but essential art of firing fast when necessary. The team you build will ultimately determine your startup’s ceiling—and I’ll help you raise it.

Ready to build a world-class team and a great culture? Buy Course 3 or save 10% with the bundle!