Interview with B Randall Willis
B Randall Willis
JUNE 26, 2024 | 00:40 | Episode 19
B Randall Willis has Seen and Influenced the Evolution of Digital Media
In this conversation, Jothy Rosenberg interviews B Randall Willis, discussing topics such as the importance of a name, their backgrounds in Detroit and Boston, the evolution of digital media, the characteristics of successful startups, the role of processes in startups, and the importance of storytelling and grit in entrepreneurship.B Randall has founded and run many media and marketing companies including his latest, RightAngle Consulting.
ABOUT MY GUEST
B Randall Willis founder of RightAngle Consulting
Randall has led and sold three media and communication agencies and he is currently leading a consultancy designed to increase revenue and open new markets.
A veteran of internet strategy, his career began in traditional media - first as a television producer and then as a magazine publisher - before focusing exclusively on digital advertising for clients such as Amazon, Jazz at Lincoln Center, Nokia, NBC, McGraw Hill, Total Wine & More.
Randall has developed high-functioning, talented teams focused on amplifying business results through lead generation and digital advertising. He has won his share of awards and, by an agency client, was recently referred to as “The Ultimate Storyteller”.
Randall is a Boston University graduate, proud father and a large format photographer who’s work has appeared in several New York art shows and purchased in private collections.
Summary
In this conversation, Jothy Rosenberg interviews B Randall Willis, discussing topics such as the importance of a name, their backgrounds in Detroit and Boston, the evolution of digital media, the characteristics of successful startups, the role of processes in startups, and the importance of storytelling and grit in entrepreneurship.B Randall has founded and run many media and marketing companies including his latest, RightAngle Consulting.
Takeaways
The importance of a name and its impact on personal and professional identity
The influence of Detroit and Boston on their entrepreneurial journeys
The evolution of digital media and the challenges and opportunities it presents
The characteristics of successful startups, including a good idea, strong leadership, and adequate funding
The role of processes in startups and the need for a balance between structure and flexibility
The power of storytelling in engaging audiences and conveying a company's value proposition
The importance of grit and perseverance in the face of challenges and setbacks
Sound Bites
"The internet as a business center has gotten extremely complicated."
"Is it a good idea and is the market receptive to that good idea?”
Links
B Randall’s RightAngle Consulting: https://therightangleconsulting.com/
Please leave us a review: https://www.podchaser.com/AdventuresOnTheCanDo
The book Think Like a Startup Founder (early access): https://www.manning.com/books/think-like-a-startup-founder
Jothy’s site for speaking, podcasting, and ruminating: https://jothyrosenberg.com
Jothy’s non-profit foundation The Who Says I Can’t Foundation: https://whosaysicant.org
Jothy’s TEDx talk on why people with a disability over-achieve: https://www.youtube.com/watch?v=PNtOawXAx5A
Chapters
00:00 Introduction and The Significance of a Name
03:04 From Detroit to Boston: An Entrepreneurial Journey
07:41 Characteristics of Successful Startups
22:23 The Power of Storytelling in Entrepreneurship
29:36 The Role of Grit in Startup Success
