8 out of 10 startups fail. Learn how YOU can beat the odds!

Tech Startup Toolkit

The book by Jothy Rosenberg that inspired the online program Who Says You Can’t Startup!

Tech Startup Toolkit: How to launch strong and exit big

In this book of 31 anecdotes from tech founder Jothy Rosenberg, he helps founders and first-time CEOs stop feeling overwhelmed and learn from his experiences—and especially from his mistakes. Learn how to get your startup going the right way and flip the script on “8 out of 10 startups fail.”

Included when purchasing all 4 courses of the online program.

Topics Covered:

  • Making the jump to start a company

    What makes you think you are CEO material?

    A venture-backed turnaround is an oxymoron

    Being a freshman CEO

    What's the difference between CEO and COO?

    The dilemma of naming a founding team

    Management pearls of wisdom      

  • Friends and family, angels, venture capital, or strategic?

    Angels—a great way to raise bridge financing

    The art of pitching to institutional investors

    Investors cannot be your friend

    Understand the VC business model—raise money faster

    Investors behaving badly

    Seed—the first priced round

    Seed has become Series A, Series A has become Series B

    Term sheets—ratchets, drag-alongs, and preferences, oh my

    Due Diligence—an exam you must pass 

  • Your business model—the beating heart of your business

    Product-Market Fit—making sure the dogs will eat your dog food

    Go-to-Market—how to make your business viable and grow

    Ten steps to a formal business plan

    Burn rate and runway—or where is the edge of that cliff?

    Achieving cash-flow positive—a startup’s holy grail

    Your startup’s valuation—up up up (hopefully)    

  • Hire slowly—and correctly

    Seek out experience—it matters

    What should the CMO be doing?

    The right character for sales leader—and when to hire them

    Startup culture—retain that great team you’ve built 

  • Let’s talk about bad CEOs

    Startup boards—the good, the bad, and the ugly

    Board observers—observe only please

    Investor communications—needn’t be cod liver oil

    Heaven forbid if you must downsize

    Heaven forbid if you must wind it up

    Acquisition—a great exit could be had by all